Matthew Hassett

Founder, Loftie

Matt is the founder and CEO of Loftie, a New York based company dedicated to creating better tech-life balance for people everywhere. Ambitious and forward thinking since he was a toddler, Matt started his entrepreneurial journey with the creation of a school-led newspaper.
He graduated from Brown University and Harvard Kennedy School.

Matt began working on the project that eventually became Loftie at the design firm IDEO where he was an Entrepreneur in Residence. He participated in studies that promoted a healthier lifestyle, like digital detoxing and sakara diets. At the same time, he noticed his friends
and colleagues doing things like deleting Instagram for the weekend, only to install it again on Monday.

Taking the knowledge he gained, he applied the IDEO research methodology to conduct studies on actual consumers sleeping/waking habits while also working with specialists within the breathwork and meditation sphere to create the most intuitive and reliable product possible. The result is Lofite, a smart device that doesn’t rely on a smartphone, a revolutionary take on your morning alarm designed to get the phone out of the bedroom.

The Loftie has features we love like a dimmable display, nightlight, two-phase alarm, and custom content playable right on the device, including guided meditations, sound baths, breathwork exercises, sleep playlists, plus a variety of relaxing sounds. What’s equally important though, is everything it doesn’t do: Connect to your email, apps, and social media,
with all the anxiety they bring along. Revamping the alarm clock is just the tip of the iceberg. Matt and the Loftie team are leading a movement of mindful disconnectedness by removing the smartphone as an operational necessity.